Mint is an internet-offered credit card from Royal Bank of Scotland. I wrote the website copy for the launch and helped achieve a massive take-up of their cards.
In the world of finance, it’s best to take the long view. This long copy campaign for Gulf Finance House illustrated this in a way everyone can understand. The ads ran in financial press throughout the Middle East.
At last, a card for the jet set. This co-branded credit card was aimed at frequent fliers. Because we were talking to such high fliers, I made sure the tone of voice was just right. This press campaign ran throughout the Middle East.