discovery good health

Discovery – Good Health

Good health can change the world! And a company as innovative and forward thinking as Discovery can certainly make that happen. I was the copywriter on the project, providing the new pay-off line as well as a written manifesto to support it. And it all went swimmingly. Good health to us all!

microsoft plus more summer

Microsoft – Plus More Summer

This summer’s promotion for Microsoft (2014/15) shows just how much people can add to the season with the brand. From Lumia to Xbox to Windows, Plus More Summer captures the spirit of a brand encouraging people to enjoy the good times. You get your computing done, both work and fun, then it’s sun, sun, sun! I was the lead creative and …

eZi trailers

eZi trailers

It’s not called the Great Outdoors for nothing. To survive it, to live it, to love it, you’re going to need the gear for the job. And how better to carry your gear than in one of eZi’s trailers? I was the copywriter on the website, focusing on the humorous, masculine tone. Keep rolling!  



Livion is a strategy communication and design agency. They approached me to write the copy for the clean, new website. Simplicity was key as they wanted their message to be focused and easy to understand. It was a great job to work on.

rethink education

Rethink Education

Rethink Education is a powerful new online tool which helps teachers teach and learners learn. Geared towards the South African National Curriculum, it enables students to master science and maths. It also allows teachers to monitor progress, making it truly symbiotic. I wrote all the copy for their new website.