microsoft plus more summer

Microsoft – Plus More Summer

This summer’s promotion for Microsoft (2014/15) shows just how much people can add to the season with the brand. From Lumia to Xbox to Windows, Plus More Summer captures the spirit of a brand encouraging people to enjoy the good times. You get your computing done, both work and fun, then it’s sun, sun, sun! I was the lead creative and …



What’s funnier than a fruit joke? A fruit telling a fruit joke. I created an animated TV campaign, using characters to support the launch of a new ice cream, Fruttare, which was made with real fruit. I was responsible for concepts, copywriting, voiceovers and overseeing the animation process.  

omo dirt is good

Omo – Dirt is Good

Exploring their interests (and getting dirty along the way) is one of the best ways for kids to grow as individuals. Omo recognises this, encouraging moms to give the children the freedom to learn and develop their own talents, safe in the knowledge that with Omo’s superior stain removal, dirty clothes are never a problem. I was the copywriter on …

animal anti-cruelty league

Animal Anti-Cruelty League

Most of the public see feral cats as pests and a nuisance. My press advert pointed out one unassailable fact. The real pests are a cat’s supper: rats. By donating to the Animal Anti-Cruelty League, you can help them set up healthy feral cat colonies which keep the real pests at bay. I was the conceptualiser and copywriter on the campaign.

omo olympics

Omo – Olympics

Advertising during the Olympics can be a problem for a brand, especially if their main competitor is an official sponsors. That why Omo took a fresh spin on achieving athletic glory, reminding moms that every gold medalist started out as a little boy or girl learning and failing at their sport. I was the copywriter on this campaign.