The world’s largest broadcaster has a reputation for impartiality. A simple concept showed that BBC World Service looks at issues from all sides. This press and poster campaign ran in markets around the world. I was involved in concepts and copywriting.
The Economist is newspaper of choice for those in the know. Their witty and superior tone of voice is known throughout the world. These press and poster ads ran in Europe and the Middle East. I was the copywriter on the account.