Grolsch promotional

Grolsch – The Anti-Promo

The beer market is overflowing with promotions (fancy and otherwise.) Like Buy-one-Get-one-free’s, free singing toothbrushes, thermal pint glasses, blah, blah, blah! Wouldn’t it be refreshing if a brand relied on its superior taste and exclusivity? Grolsch did. I was the conceptualiser and copywriter on the campaign.