Mint is an internet-offered credit card from Royal Bank of Scotland. I wrote the website copy for the launch and helped achieve a massive take-up of their cards.
In the world of finance, it’s best to take the long view. This long copy campaign for Gulf Finance House illustrated this in a way everyone can understand. The ads ran in financial press throughout the Middle East.
For the small and medium business owner, it’s all about having enough liquidity to grow. This campaign illustrated how Barclaycard Business could help company owners achieve their goal. It put the power into every Barclaycard holder.
At last, a card for the jet set. This co-branded credit card was aimed at frequent fliers. Because we were talking to such high fliers, I made sure the tone of voice was just right. This press campaign ran throughout the Middle East.